Importance of Understanding Changing Demographics for Businesses

Do you know who uses your products? Is it the middle-class African-Americans, senior citizens, or recent immigrants? For quite some time, demographics have been the least of worries for entrepreneurs. However, this has changed due to the changing demographics of our nation.  The changing demographics of the US and Canada have made it crucial for... Continue Reading →

Strategic Accounts Management

5 STEPS TO SUCCESSFULLY MANAGE STRATEGIC ACCOUNTS It is a well-known fact that almost 80 percent of all the profit of most organizations comes from only a twenty-percent of their customer base. Managers and decision makers within these organizations do not have a clear understanding of who these customers really are. Without knowing this, they... Continue Reading →

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