Do you know who uses your products? Is it the middle-class African-Americans, senior citizens, or recent immigrants? For quite some time, demographics have been the least of worries for entrepreneurs. However, this has changed due to the changing demographics of our nation. The changing demographics of the US and Canada have made it crucial for... Continue Reading →
Translation:Cost Or Opportunity – Lessons From The Journeys Of Others
Grow your business by translating your content In todays post I try to address the question that some are always faced with, is translation a cost or an opportunity? How about we start to address the answer by asking you to go to your favorite global website and what do you see? It allows you... Continue Reading →
Why Companies Don’t Market to Existing Clients?
There are hordes of studies that reveal that the cost of acquiring a new customer is twice that of retaining an old one. With so many of such studies backing up this statement, why is it that many organizations fail to retain customers? How is it possible that when metrics show an organization’s capability of... Continue Reading →
Strategic Accounts Management
5 STEPS TO SUCCESSFULLY MANAGE STRATEGIC ACCOUNTS It is a well-known fact that almost 80 percent of all the profit of most organizations comes from only a twenty-percent of their customer base. Managers and decision makers within these organizations do not have a clear understanding of who these customers really are. Without knowing this, they... Continue Reading →