I am a Translation and Localization industry thought leader. I use this blog post to express my opinion, share my knowledge and hopefully help others in their decision making process when they are considering translation services
Introduction Viveta Gene, PhD is Head of Global Localization Solutions at Intertranslations and a researcher focused on human-in-the-loop, machine translation, and AI. In our conversation, she explains why quality in localization improves when teams measure and reward cognitive work, not just keystrokes, and how buyers can scope and pay for value instead of velocity. We... Continue Reading →
IntroductionDr. Deepak Bhootra is a Sandler trainer, sales strategist, and bestselling author who helps B2B sellers and leaders build durable performance without burnout. In our conversation, he explains how emotional fluency changes discovery, why managers must coach the middle of the team, and how AI can accelerate results without replacing the human edge. He also... Continue Reading →
https://youtu.be/a1HQLmKBoqY Language Access Failure: The Tragic Cost of Miscommunication Featuring Silvia Xalabarde, President of STIBCHosted by Robin Ayoub | Localization Fireside Chat – Episode 120 “What if a few words, spoken or understood, could literally save a life?” That question set the tone for one of the most powerful and sobering conversations I’ve ever hosted... Continue Reading →
In today’s world of digital noise and algorithmic attention spans, it’s easy for brands to believe that success is measured in clicks and views. But as Tim Bradley, Co-Founder of Pennant Video, explains in this episode of the Localization Fireside Chat, views don’t always translate into value. I had the pleasure of recording this episode... Continue Reading →
Robin Ayoub 