Most companies plan obsessively for market risk, financial risk, and operational risk. Very few plan for the most destabilizing scenario of all: what happens when the CEO gets sick.In this episode of Localization Fireside Chat, I sat down with Deborah Krier to explore a leadership blind spot that founders and boards rarely want to confront... Continue Reading →
Why Translation Is No Longer Enough for Global Growth?
For decades, translation was treated as the final step in global expansion. Build the product. Launch the campaign. Then translate.That model no longer works.In this episode of Localization Fireside Chat, I sit down with Fabiano Cid, Global Content Strategist and long-time industry leader, to unpack a reality many organizations are only starting to confront: translation... Continue Reading →
Why Leaders Misread People and Pay the Price
Most leadership failures are not strategy failures. They are judgment failures.Hiring the wrong person. Pushing the wrong message in a sales conversation. Misreading confidence for competence. Mistaking silence for agreement.In this episode of Localization Fireside Chat, I sat down with Joseph McGuire to unpack a problem that shows up in boardrooms, interviews, negotiations, and leadership... Continue Reading →
The End of SEO? How AI and GEO Decide What Gets Seen
Search has quietly crossed a threshold.What used to be a game of keywords, backlinks, and rankings is now something fundamentally different. Discovery is no longer controlled by search engines responding to human queries. It is increasingly controlled by AI systems interpreting intent, authority, and trust.In this episode of Localization Fireside Chat, I sat down with... Continue Reading →
When Do Systems Stop Hacking Computers and Start Hacking Humans?
For decades, cybersecurity focused on defending machines.Firewalls. Networks. Endpoints. Infrastructure.But what happens when the target is no longer silicon and code, but human perception, attention, and belief?That is the central question explored in Episode 160 of the Localization Fireside Chat with Winn Schwartau, often referred to as the Civilian Architect of Information Warfare and one... Continue Reading →
Is Your Book a Business Trophy or a Revenue Engine?
Most books don’t fail because they’re poorly written. They fail because they’re strategically misused.In this episode of Localization Fireside Chat, I sat down with Susan Friedman, one of the most experienced voices in nonfiction publishing and book-based business strategy, to unpack a simple but uncomfortable truth:Most authors treat books like trophies. The smartest ones treat... Continue Reading →
Is Generosity a Leadership Advantage or a Biological Imperative?
Leadership conversations often frame generosity as a value, a moral choice, or a cultural preference. Something leaders can choose to embrace or ignore depending on style or circumstance. But what if generosity is not optional at all? What if it is biologically wired into how humans assess trust, influence, and leadership credibility?In this episode of... Continue Reading →
Cost vs Profit: Finding the Money Leaders Don’t See
Most companies are obsessed with growth. Very few are disciplined about profit.In this episode of the Localization Fireside Chat, I sat down with Dinesh Mohangupta, a cost optimization strategist known as The Money Saver, to talk about where organizations quietly lose margin and why those losses often go unnoticed year after year.This was not a... Continue Reading →
AI vs Patient Risk in Life Sciences Translation with Andres Heuberger
AI, Risk, and Trust in Life Sciences Translation When Fluency Masks Patient Risk (with Andres Heuberger)In the latest episode of Localization Fireside Chat, I sat down with Andres Heuberger, VP of Sales and Marketing at Language Scientific, to tackle a topic that should be top of mind for anyone working at the intersection of regulated... Continue Reading →
How to Work With AI Without Losing the Human
How to Work With AI Without Losing the HumanArtificial intelligence is everywhere right now. In boardrooms. In HR teams. In product meetings. In customer support. In content creation. In finance. In recruiting. In operations. And yet, for all the hype, a quiet frustration sits underneath most of it.People keep saying the same thing.“AI doesn’t give... Continue Reading →