International websites

How can translating your website help your business?

As you check the statistics generated by your website’s analytics provider, you have probably noticed you have visitors from countries that do not speak the same primary language as that of your website. If you find that nearly 30 percent of your traffic is from foreign countries, you might want to consider the benefits that website translation has to offer your business.

Utilizing a translation service provider means hiring a native bilingual speaker to convert all of the available content on your website to the target language. There are many reasons for offering your website in other languages, such as business expansion, offering services to international customers, and providing the bulk of your website audience with an easier to read website. For example, if 30 percent of your traffic is generated from Germany, Austria, and Switzerland, you could see a higher conversion rate by providing a German translation of your website.

While machine translation is a possibility, it is nowhere near as accurate as hiring a professional translator to custom translate your website for you. Machine translations are unable to pick up on subtle uses of words and phrases that may not be considered official but are still acceptable in everyday language use. Professional translators can not only pick up on these small nuances, but translate them with the appropriate meaning into the target language so that any information available on your website does not lose its intended meaning through translation.

Cost of Translation
Because human translation is a better option for a more professionally designed site, deciding what companies or individuals to use can be a hard task. Before you begin looking at translation services, you should understand exactly what you need. If you are selling multiple products, then product descriptions, prices, and graphics depicting the products may need to be translated. With a good understanding of what you need and a small debriefing with your chosen translator, the translator should be able to lay out a plan for translating your website and how to incorporate it into your current business plan.

Most professionals who work independently and translation agencies often have a portfolio, so having a look through it will give you a good idea as to the quality of their translations. Hiring a translation service agency although typically slightly more expensive than hiring a freelance translator, but with a service you will have the guarantee that the translations provided by the service are accurate, and easy to understand for native speakers of the target language.

Overall, the decision to hire a website translation service should be one you make if you feel the cost of translating your business into another language would broaden your reach and provide you with even more customers.

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International websites

Global website needs to be translated to at least 16 languages to be competitive

A recent report by the Common Sense Advisory states that global companies need to have multilingual websites in order to compete on an international scale.

According to the report, an English-only site can be read by 23.2% of the global online population. Making it readable in simplified Chinese adds 22.3% and Spanish 9.0%.

Online consumers speaking the top ten languages collectively control 85% of the economic buying potential of the world’s online audience, the report says. “Language is an essential consideration for companies that seek to drive behavior of potential customers on foreign-language web sites, whether they’re targeting consumers or business buyers,” the report says.

Common Sense Advisory found that of the 1,000 web site properties it studied, the top 100 made site content available in at least 16 languages. In rank order, the top five sites are Google, Facebook, YouTube, Wikipedia and Mozilla

HP, Canon, Apple, Dell, Starbucks and Lancome also appear in the top 100 websites.