Why your business need professional translation services?
If you are thinking about starting an international company, or you are an exisiting business and thinking of expanding your market internationally, it is time for you to start looking for translation services. The internet has made it possible for companies to penetrate foreign markets but to do this, you need to make sure your website and your marketing collatorals is in a language that your audience can understand. Some people prefer to use software programs to translate their content but this is not a good idea because languages change with time, (if you want more details on this please check my blog titled (Translation blunders). Professional translation by certified and accredited translators is far better quality because it ensures the message is well communicated in the new language.
There are different companies that offer these services but you need to select one that meets your needs effectively. If you want the content to be translated into a particular language, it is better to use CLS Communication since the internal translators are native speakers and specialized in various field, and the certified QA process insure accurate and impactful translation.
Most of the international companies assume that all their markets understand English and they do not pay attention to translation. This means that most of them are not reaching their target audience. When an online user comes across a site that is written in a language they do not understand, they will not waste any more time on it. It is important to make sure you provide options for your target market.
When you are selecting a professional translation company, make sure its staff members are well trained and they have adequate experience when it comes to interpreting content. Quality is also an important factor to keep in mind when you are choosing one. The firm you use should have some experience in dealing with your specific industry sector.
It is also better to use translators who are based in the particular market that you are interested in or use companies liket CLS Communication who has translators in every region which saves you the pain of finding them yourself. This is important because language is usually dynamic therefore the terms and phrases that are being applied now may not be applicable after a while.
If you need to discuss this topic further please email me