I am a Translation and Localization industry thought leader. I use this blog post to express my opinion, share my knowledge and hopefully help others in their decision making process when they are considering translation services
Translation Quality Standards: what to expect It’s been a few months since I’ve written or published anything, so I decided to have a go at an opinion piece again. I’ve had this topic on my mind for a while now: Quality of translation. So I’ve decided to write a blog on the topic that will... Continue Reading →
4 Website Translation Mistakes That Can Hurt Law FirmsWhen you meet a potential client in person, you put your best foot forward. Your online presence should be no different. As your firm expands its market to include foreign-language-speaking clients, connecting with this new demographic can be challenging. High-quality, professional website translations send a signal that... Continue Reading →
TRANSLATION—Bridging the Gap Between Languages to Foster Cultural EqualityI thought in this post today to take a slightly different angle on the subject of translation. I thought to tackle the subject from the humanistic perspective and the effect of translation on humans and their native languages in general.You see the issues about language have always been... Continue Reading →
The Best No-Worries Translation Apps for Overseas Travel The era of phrase-book is no doubt has passed as these days astute travellers are now swinging to an assortment of best in class smartphones that do not only support but also can provide their language translation needs. In this article, we will be catching a look... Continue Reading →
Customer Experience Trends in 2015: Predictions and How You Can Leverage ThemDuring 2015 customer experience became a core focus of CIOs and marketing professionals for gaining and retaining customers for businesses. It gained traction because of a fundamental shift in consumer expectations as they engaged with brands online through multiple-channels and across multiple devices. As... Continue Reading →
Do you know who uses your products? Is it the middle-class African-Americans, senior citizens, or recent immigrants? For quite some time, demographics have been the least of worries for entrepreneurs. However, this has changed due to the changing demographics of our nation. The changing demographics of the US and Canada have made it crucial for... Continue Reading →
Grow your business by translating your content In todays post I try to address the question that some are always faced with, is translation a cost or an opportunity? How about we start to address the answer by asking you to go to your favorite global website and what do you see? It allows you... Continue Reading →
There are hordes of studies that reveal that the cost of acquiring a new customer is twice that of retaining an old one. With so many of such studies backing up this statement, why is it that many organizations fail to retain customers? How is it possible that when metrics show an organization’s capability of... Continue Reading →
5 STEPS TO SUCCESSFULLY MANAGE STRATEGIC ACCOUNTS It is a well-known fact that almost 80 percent of all the profit of most organizations comes from only a twenty-percent of their customer base. Managers and decision makers within these organizations do not have a clear understanding of who these customers really are. Without knowing this, they... Continue Reading →
There are hordes of studies that reveal that the cost of acquiring a new customer is twice that of retaining an old one. With so many of such studies backing up this statement, why is it that many organizations fail to retain customers? How is it possible that when metrics show an organization’s capability of generating... Continue Reading →
Robin Ayoub 