I am a Translation and Localization industry thought leader. I use this blog post to express my opinion, share my knowledge and hopefully help others in their decision making process when they are considering translation services
Introduction Viveta Gene, PhD is Head of Global Localization Solutions at Intertranslations and a researcher focused on human-in-the-loop, machine translation, and AI. In our conversation, she explains why quality in localization improves when teams measure and reward cognitive work, not just keystrokes, and how buyers can scope and pay for value instead of velocity. We... Continue Reading →
What happens when you bring together two voices that have lived and breathed the evolution of the localization industry? You get Episode 113 of the Localization Fireside Chat – a conversation between Robin Ayoub and Don DePalma that is anything but ordinary.Don, the founder of CSA Research and a pillar in market analysis for the... Continue Reading →
What if the future of language interpretation isn’t about choosing between humans and AI, but syncing them? In an industry racing to automate everything, a fresh approach is gaining traction: augmenting, not replacing. In this episode of the Localization Fireside Chat, I sat down with the executive teams from Language Service Associates (LSA) and Lingolet... Continue Reading →
In a rapidly evolving landscape where machine learning, neural networks, and large language models are redefining the localization process, it’s rare to hear a voice that blends deep technical understanding with strategic clarity. That’s exactly what Bryan Murphy, CEO of Smartling, brings to the table. In this episode of the Localization Fireside Chat, host Robin... Continue Reading →
In the high-stakes world of leadership, there’s a fine line between scaling a business and simply looking the part. In this eye-opening episode of the Localization Fireside Chat, Robin Ayoub sits down with Mario Krivokapic-Managing Partner EMEA at Masterful Coaching-to explore the uncomfortable truth behind performative leadership and what it really takes to drive growth.... Continue Reading →
Introduction:Is it finally time to retire your localization spreadsheets? If you’ve ever juggled translation vendors, PM tasks, and automation hacks, you’ll want to meet the minds behind Awtomated. In this episode of the Localization Fireside Chat, we sat down with Rishi Anand (Founder & CEO) and Holesh Priyankar (Chief Product Officer) to explore how their... Continue Reading →
What happens when a media pioneer steps back from one success and dives headfirst into another? In this episode of the Localization Fireside Chat, I sat down with Andrew Smart, Co-Founder of Slator (www.slator.com) and Strategic Partner at AcudocX (https://acudocx.com.au/) for a raw, revealing look at the present and future of localization. From selling his... Continue Reading →
Introduction In Episode 105 of the Localization Fireside Chat, host Robin Ayoub sat down with Charles Campbell, CEO of TBO and co-founder of Juntos, for an eye-opening conversation about Vamos Juntos 2025—a landmark summit held in Mexico City that brought together 140 localization leaders from over 25 countries.The discussion unpacked why this event was a... Continue Reading →
Introduction In the latest episode #67 of the Localization Fireside Chat, hosted by Robin Ayoub, we had the pleasure of interviewing Laura Fernandez, Chief Sales Officer at Supertext. This episode, #67, dives into the crucial interplay between sales and operations within the localization industry. Laura shares her unique insights and experiences, emphasizing the importance of... Continue Reading →
In the vibrant realm of language services and cultural connection, stories of innovation, determination, and serendipity often intertwine, painting a compelling picture of a world brought closer through the power of communication. The Localization Fireside Chat's Episode 58 serves as a testament to this, featuring an enlightening conversation with Ed Varela, the Co-founder and CEO... Continue Reading →
Robin Ayoub 