I am a Translation and Localization industry thought leader. I use this blog post to express my opinion, share my knowledge and hopefully help others in their decision making process when they are considering translation services
Introduction Viveta Gene, PhD is Head of Global Localization Solutions at Intertranslations and a researcher focused on human-in-the-loop, machine translation, and AI. In our conversation, she explains why quality in localization improves when teams measure and reward cognitive work, not just keystrokes, and how buyers can scope and pay for value instead of velocity. We... Continue Reading →
In today’s world of digital noise and algorithmic attention spans, it’s easy for brands to believe that success is measured in clicks and views. But as Tim Bradley, Co-Founder of Pennant Video, explains in this episode of the Localization Fireside Chat, views don’t always translate into value. I had the pleasure of recording this episode... Continue Reading →
https://youtu.be/SxpOolwmpek The language industry is at a turning point. Clients expect speed, quality, and smart use of AI. Teams want clarity and skills that actually help them do the work. In this episode of the Localization Fireside Chat, I speak with Peter Medahian, President of the Canadian Language Industry Association, and Kim Pines, CLIA Treasurer,... Continue Reading →
What happens when you bring together two voices that have lived and breathed the evolution of the localization industry? You get Episode 113 of the Localization Fireside Chat – a conversation between Robin Ayoub and Don DePalma that is anything but ordinary.Don, the founder of CSA Research and a pillar in market analysis for the... Continue Reading →
In a rapidly evolving landscape where machine learning, neural networks, and large language models are redefining the localization process, it’s rare to hear a voice that blends deep technical understanding with strategic clarity. That’s exactly what Bryan Murphy, CEO of Smartling, brings to the table. In this episode of the Localization Fireside Chat, host Robin... Continue Reading →
Introduction:Is it finally time to retire your localization spreadsheets? If you’ve ever juggled translation vendors, PM tasks, and automation hacks, you’ll want to meet the minds behind Awtomated. In this episode of the Localization Fireside Chat, we sat down with Rishi Anand (Founder & CEO) and Holesh Priyankar (Chief Product Officer) to explore how their... Continue Reading →
Introduction In Episode 105 of the Localization Fireside Chat, host Robin Ayoub sat down with Charles Campbell, CEO of TBO and co-founder of Juntos, for an eye-opening conversation about Vamos Juntos 2025—a landmark summit held in Mexico City that brought together 140 localization leaders from over 25 countries.The discussion unpacked why this event was a... Continue Reading →
In the latest episode of the Localization Fireside Chat, I had the privilege of speaking with Vincent Henderson, Vice President of Language AI Strategy at Lionbridge, one of the leading global companies in localization and AI-driven language solutions. Our conversation focused on how Lionbridge is leveraging AI to revolutionize localization processes, transforming efficiency, quality, and... Continue Reading →
Multilingual content creation has become a critical part of any international marketing strategy in a world where businesses are expanding across borders and audiences are becoming increasingly global. As companies seek to connect with diverse audiences, the demand for high-quality, localized content has skyrocketed. But producing content that resonates across languages and cultures is no... Continue Reading →
Introduction In the latest episode #67 of the Localization Fireside Chat, hosted by Robin Ayoub, we had the pleasure of interviewing Laura Fernandez, Chief Sales Officer at Supertext. This episode, #67, dives into the crucial interplay between sales and operations within the localization industry. Laura shares her unique insights and experiences, emphasizing the importance of... Continue Reading →
Robin Ayoub 