I am a Translation and Localization industry thought leader. I use this blog post to express my opinion, share my knowledge and hopefully help others in their decision making process when they are considering translation services
https://youtu.be/h_6i3qM5HtQ Introduction In Episode 125 of the Localization Fireside Chat, I sit down with Pascale Tremblay, Executive Consultant focused on AI plus human language frameworks and operationalization. Our question is simple. How do we scale with AI without flattening culture or meaning? Pascale brings a clear message for leaders who care about quality and trust.... Continue Reading →
In today’s world of digital noise and algorithmic attention spans, it’s easy for brands to believe that success is measured in clicks and views. But as Tim Bradley, Co-Founder of Pennant Video, explains in this episode of the Localization Fireside Chat, views don’t always translate into value. I had the pleasure of recording this episode... Continue Reading →
Introduction Scaling a business from scratch to more than $100 million in exits is an achievement few entrepreneurs can claim. For Neil Twa, that journey has been shaped by discipline, data, mentorship, and a relentless focus on building systems that work. https://youtu.be/beVs-ZK5mnc In Episode 117 of the Localization Fireside Chat, I had the opportunity to... Continue Reading →
https://youtu.be/SxpOolwmpek The language industry is at a turning point. Clients expect speed, quality, and smart use of AI. Teams want clarity and skills that actually help them do the work. In this episode of the Localization Fireside Chat, I speak with Peter Medahian, President of the Canadian Language Industry Association, and Kim Pines, CLIA Treasurer,... Continue Reading →
What if the future of language interpretation isn’t about choosing between humans and AI, but syncing them? In an industry racing to automate everything, a fresh approach is gaining traction: augmenting, not replacing. In this episode of the Localization Fireside Chat, I sat down with the executive teams from Language Service Associates (LSA) and Lingolet... Continue Reading →
Introduction:What happens when language rights are guaranteed by law but access fails in practice? In Episode 109 of the Localization Fireside Chat, Robin Ayoub brings together five leading voices from across Canada to explore the state of medical and community interpretation. The guests—Angela Sasso (Interpreter’s Lab), Silvia Xalabarde (STIBC), Kiran Malli (Vancouver Coastal Health), Allana... Continue Reading →
Dr Sidney Shapiro, Assistant Professor at Dhillon School of Business, University of Lethbridge AB Introduction In this insightful episode of the Localization Fireside Chat, I sat down with Dr. Sidney Shapiro, Assistant Professor of Data Analytics at the University of Lethbridge and long-time contributor to Canada’s tech education landscape. With deep experience bridging academia and... Continue Reading →
What if losing your job was the best thing that ever happened to you? For Christine Blanchette, it wasn’t just a setback—it was the spark. What followed was a journey of transformation that began with a pair of running shoes and evolved into a nationally broadcast TV show, multiple speaking engagements, and a platform that... Continue Reading →
In the latest episode of the Localization Fireside Chat, I had the privilege of speaking with Vincent Henderson, Vice President of Language AI Strategy at Lionbridge, one of the leading global companies in localization and AI-driven language solutions. Our conversation focused on how Lionbridge is leveraging AI to revolutionize localization processes, transforming efficiency, quality, and... Continue Reading →
In this landmark 100th episode of the Localization Fireside Chat, host Robin Ayoub welcomed two passionate language advocates, Kit Hall (Director at Language Connects Foundation, ACTFL) and Erisa Hysi (CEO & language advocate), to dive deep into the transformative role of multilingualism in global citizenship, cultural understanding, and international diplomacy. ▶️ Watch Episode 100 Here!... Continue Reading →
Robin Ayoub 