I am a Translation and Localization industry thought leader. I use this blog post to express my opinion, share my knowledge and hopefully help others in their decision making process when they are considering translation services
https://youtu.be/h_6i3qM5HtQ Introduction In Episode 125 of the Localization Fireside Chat, I sit down with Pascale Tremblay, Executive Consultant focused on AI plus human language frameworks and operationalization. Our question is simple. How do we scale with AI without flattening culture or meaning? Pascale brings a clear message for leaders who care about quality and trust.... Continue Reading →
In today’s world of digital noise and algorithmic attention spans, it’s easy for brands to believe that success is measured in clicks and views. But as Tim Bradley, Co-Founder of Pennant Video, explains in this episode of the Localization Fireside Chat, views don’t always translate into value. I had the pleasure of recording this episode... Continue Reading →
Introduction Scaling a business from scratch to more than $100 million in exits is an achievement few entrepreneurs can claim. For Neil Twa, that journey has been shaped by discipline, data, mentorship, and a relentless focus on building systems that work. https://youtu.be/beVs-ZK5mnc In Episode 117 of the Localization Fireside Chat, I had the opportunity to... Continue Reading →
https://youtu.be/SxpOolwmpek The language industry is at a turning point. Clients expect speed, quality, and smart use of AI. Teams want clarity and skills that actually help them do the work. In this episode of the Localization Fireside Chat, I speak with Peter Medahian, President of the Canadian Language Industry Association, and Kim Pines, CLIA Treasurer,... Continue Reading →
What happens when you bring together two voices that have lived and breathed the evolution of the localization industry? You get Episode 113 of the Localization Fireside Chat – a conversation between Robin Ayoub and Don DePalma that is anything but ordinary.Don, the founder of CSA Research and a pillar in market analysis for the... Continue Reading →
What if the future of language interpretation isn’t about choosing between humans and AI, but syncing them? In an industry racing to automate everything, a fresh approach is gaining traction: augmenting, not replacing. In this episode of the Localization Fireside Chat, I sat down with the executive teams from Language Service Associates (LSA) and Lingolet... Continue Reading →
In a rapidly evolving landscape where machine learning, neural networks, and large language models are redefining the localization process, it’s rare to hear a voice that blends deep technical understanding with strategic clarity. That’s exactly what Bryan Murphy, CEO of Smartling, brings to the table. In this episode of the Localization Fireside Chat, host Robin... Continue Reading →
Introduction:What happens when language rights are guaranteed by law but access fails in practice? In Episode 109 of the Localization Fireside Chat, Robin Ayoub brings together five leading voices from across Canada to explore the state of medical and community interpretation. The guests—Angela Sasso (Interpreter’s Lab), Silvia Xalabarde (STIBC), Kiran Malli (Vancouver Coastal Health), Allana... Continue Reading →
In the high-stakes world of leadership, there’s a fine line between scaling a business and simply looking the part. In this eye-opening episode of the Localization Fireside Chat, Robin Ayoub sits down with Mario Krivokapic-Managing Partner EMEA at Masterful Coaching-to explore the uncomfortable truth behind performative leadership and what it really takes to drive growth.... Continue Reading →
Introduction:Is it finally time to retire your localization spreadsheets? If you’ve ever juggled translation vendors, PM tasks, and automation hacks, you’ll want to meet the minds behind Awtomated. In this episode of the Localization Fireside Chat, we sat down with Rishi Anand (Founder & CEO) and Holesh Priyankar (Chief Product Officer) to explore how their... Continue Reading →
Robin Ayoub 