IntroductionDr. Deepak Bhootra is a Sandler trainer, sales strategist, and bestselling author who helps B2B sellers and leaders build durable performance without burnout. In our conversation, he explains how emotional fluency changes discovery, why managers must coach the middle of the team, and how AI can accelerate results without replacing the human edge. He also... Continue Reading →

https://youtu.be/a1HQLmKBoqY Language Access Failure: The Tragic Cost of Miscommunication Featuring Silvia Xalabarde, President of STIBCHosted by Robin Ayoub | Localization Fireside Chat – Episode 120 “What if a few words, spoken or understood, could literally save a life?” That question set the tone for one of the most powerful and sobering conversations I’ve ever hosted... Continue Reading →

Introduction Recruitment is broken. That’s the message from EA Clarke, Founder of Pivot + Edge and a leader with decades of experience in both scaling startups and building employer brands. In this episode of the Localization Fireside Chat, I sat down with EA to unpack why traditional hiring practices—endless resumes, keyword filters, and generic job... Continue Reading →

Introduction Artificial Intelligence (AI) is no longer a futuristic vision — it is here, shaping industries, changing workflows, and driving massive business transformations. But when it comes to highly regulated sectors such as pharmaceuticals, manufacturing, and financial services, adopting AI responsibly requires more than enthusiasm. It demands trust, compliance, and a methodical approach. In Episode... Continue Reading →

Introduction In Episode 114 of the Localization Fireside Chat, I sit down with Kristin Gutierrez, entrepreneur, high ticket coach, international keynote speaker, and two-time bestselling author of Say Yes and Figure It Out. Kristin returns to the show to share the mindset and methods behind moving faster with more confidence, without sacrificing quality or values.... Continue Reading →