Text message marketing has been around for a couple of years now but it seems that only the top businesses are using it. I have been conducting some research on text message marketing to see why more businesses are not using it and have come to the conclusion that businesses think that it is too... Continue Reading →
InsideToronto Article: Awards recognize top CEOs, human resource leaders
InsideToronto Article: Awards recognize top CEOs, human resource leaders
Monitoring brand reputation
Eight Tips for Monitoring Brand Reputation across LanguagesWith native English speakers comprising only 22% of all internet users, and evidence showing that 85% of online consumers require information in their native tongue to make an important purchase, there’s a strong case for expanding your online reach across multiple languages.The return on investment for every dollar... Continue Reading →
Outsource your life awayOutsourcing is the latest buzz word for busy entrepreneurs, but individuals and companies have been outsourcing for decades. While most of us would love a few more hours in the day to get more done or joke about wanting to clone ourselves, outsourcing can become extreme. It has almost gotten to the... Continue Reading →
Outsourcing your Translation services
Outsource Translation Services Globalization is not an option anymore. With shrinking markets and economic volatility, companies are taking their products and services to a global audience. Though globalization is an effective strategy for a business, it also poses an imposing challenge. In countries where English is not the primary language for business communication, it becomes... Continue Reading →
Integrity in Leadership
This topic maybe common knowledge but I thought to write about it anyway...The spirit of a business organization is created from the top. The proof of the sincerity and seriousness of a management is uncompromising emphasis on integrity of character. This, above all, has to be symbolized in management's "people" decisions. For it is character... Continue Reading →
Robin Ayoub 