I am a Translation and Localization industry thought leader. I use this blog post to express my opinion, share my knowledge and hopefully help others in their decision making process when they are considering translation services
https://youtu.be/h_6i3qM5HtQ Introduction In Episode 125 of the Localization Fireside Chat, I sit down with Pascale Tremblay, Executive Consultant focused on AI plus human language frameworks and operationalization. Our question is simple. How do we scale with AI without flattening culture or meaning? Pascale brings a clear message for leaders who care about quality and trust.... Continue Reading →
Introduction Viveta Gene, PhD is Head of Global Localization Solutions at Intertranslations and a researcher focused on human-in-the-loop, machine translation, and AI. In our conversation, she explains why quality in localization improves when teams measure and reward cognitive work, not just keystrokes, and how buyers can scope and pay for value instead of velocity. We... Continue Reading →
IntroductionDr. Deepak Bhootra is a Sandler trainer, sales strategist, and bestselling author who helps B2B sellers and leaders build durable performance without burnout. In our conversation, he explains how emotional fluency changes discovery, why managers must coach the middle of the team, and how AI can accelerate results without replacing the human edge. He also... Continue Reading →
https://youtu.be/a1HQLmKBoqY Language Access Failure: The Tragic Cost of Miscommunication Featuring Silvia Xalabarde, President of STIBCHosted by Robin Ayoub | Localization Fireside Chat – Episode 120 “What if a few words, spoken or understood, could literally save a life?” That question set the tone for one of the most powerful and sobering conversations I’ve ever hosted... Continue Reading →
In today’s world of digital noise and algorithmic attention spans, it’s easy for brands to believe that success is measured in clicks and views. But as Tim Bradley, Co-Founder of Pennant Video, explains in this episode of the Localization Fireside Chat, views don’t always translate into value. I had the pleasure of recording this episode... Continue Reading →
Introduction Recruitment is broken. That’s the message from EA Clarke, Founder of Pivot + Edge and a leader with decades of experience in both scaling startups and building employer brands. In this episode of the Localization Fireside Chat, I sat down with EA to unpack why traditional hiring practices—endless resumes, keyword filters, and generic job... Continue Reading →
Introduction Scaling a business from scratch to more than $100 million in exits is an achievement few entrepreneurs can claim. For Neil Twa, that journey has been shaped by discipline, data, mentorship, and a relentless focus on building systems that work. https://youtu.be/beVs-ZK5mnc In Episode 117 of the Localization Fireside Chat, I had the opportunity to... Continue Reading →
Introduction Artificial Intelligence (AI) is no longer a futuristic vision — it is here, shaping industries, changing workflows, and driving massive business transformations. But when it comes to highly regulated sectors such as pharmaceuticals, manufacturing, and financial services, adopting AI responsibly requires more than enthusiasm. It demands trust, compliance, and a methodical approach. In Episode... Continue Reading →
https://youtu.be/SxpOolwmpek The language industry is at a turning point. Clients expect speed, quality, and smart use of AI. Teams want clarity and skills that actually help them do the work. In this episode of the Localization Fireside Chat, I speak with Peter Medahian, President of the Canadian Language Industry Association, and Kim Pines, CLIA Treasurer,... Continue Reading →
Introduction In Episode 114 of the Localization Fireside Chat, I sit down with Kristin Gutierrez, entrepreneur, high ticket coach, international keynote speaker, and two-time bestselling author of Say Yes and Figure It Out. Kristin returns to the show to share the mindset and methods behind moving faster with more confidence, without sacrificing quality or values.... Continue Reading →
Robin Ayoub 