Localization is the process of translating content and making it specific to local geographical areas and cultures. In a world with billions of people and hundreds of countries, localization plays a prominent role in reaching broader audiences and catering to numerous target markets. The following section of the blog will outline three reasons as to... Continue Reading →

Due to COVID-19 and following health and safety guidelines, many workplaces have shifted to a digital platform. This includes: virtual meetings, webinars, information sessions etc. The major advantage to a digitalized work place is the ability to reach people from all ends of the world. It is a highly globalized community with various businesses interacting... Continue Reading →

Language is a form of communication that is unique to each region and culture of the world. As we are in the midst of globalization and expansion, we often encounter various languages in one sphere. However, this was not always the case. This blog will explore languages that have gone extinct and the what the... Continue Reading →

International students attending post-secondary programs overseas away from home are often faced with various obstacles, including but not limited to: learning the host country’s language, adapting to cultural norms, and navigating services that can help with assimilation. This blog will explore the benefits of integrating localization specialists across post-secondary institutions (i.e. university, college) to better... Continue Reading →

English, Spanish, French, Arabic, German; the list goes on for commonly translated languages. However, sign language (i.e. American Sign Language: ASL) is rarely ever recognized or provided by translation companies, which disproportionately affects individuals of the deaf community. This blog will explore how translation companies and language service providers can integrate ASL professionals in order... Continue Reading →

August 4, 2020. A date that will forever be engraved by many Lebanese people and the global community. A tragedy occurred at the port city of Beirut, Lebanon. It has been recorded as the world’s third most powerful and dangerous non-nuclear explosion. The country is left in disarray and poor condition as many people are... Continue Reading →

It’s no secret that language is the primary communication method that makes the world go around. What happens when we leave language translation solely in the hands of an automated system? Most times, this will generate inaccurate translations due to a lack of understanding cultural context and human emotion. In a previous blog, we discussed... Continue Reading →

As much as it is important to focus on the current circumstances with the COVID19 pandemic, we must be wise to prepare for our world post COVID19. As a Torontonian, I have experienced first-hand how the city and the surrounding Greater Toronto Area (GTA) has shifted from phase one to phase three. This includes: reopening... Continue Reading →

Immigrating to a new country is an emotional journey for many families. Aside from the struggles of leaving their home country, many new comers experience difficulties of integration in regard to: language barriers, culture shock, and devaluation of foreign credentials. This blog will focus on language barrier struggles that immigrant families endure and how translation... Continue Reading →

As a result of the COVID-19 pandemic, many businesses have shifted their work to a digital platform. This newfound change presents both benefits and challenges in increasing revenue and profitability. This blog will explore the challenge of compromising profit in order to gain business.   What Does This Look Like? Some Canadian language service providers... Continue Reading →