Running A Translation Company: 7 obstacles preventing your business growth I had the opportunity over the past few years to talk to many colleagues, friends and business owners in the translation industry, and I concluded that there is are common problems is facing most translation companies in terms of growing the business. And what I thought... Continue Reading →
Conquering Public Speaking Fear
Public Speaking - 10 Tips For SuccessAs many of my friends know, I am big fan of Jerry Seinfeld, in fact (I hate to admit) but I own most of the DVD's of his famous TV comedy show. A great public speaking statistic was once made on national TV by Jerry Seinfeld, from the TV show... Continue Reading →
Thought Leadership: Differentiating yourself in a crowded commodity field
How to Differentiate Your Business Using Thought LeadershipIn today's cluttered information environment, it's not enough to just produce content and provide average products and services.To stand out and differentiate yourself requires that you be a thought leader in your field.This means vision, innovation, credibility, a depth of knowledge, at times going against popular opinion, being... Continue Reading →
Searching for a professional translation services providers: A worth while excercise
Professional Translation Services Providers Are Worth Seeking OutBecause translation isn't a hard science, and because it doesn't belong to a field that produces objectively measureable deliverables, you will always take a risk when hiring a translation provider. While from the outside translation might seem like a hard science (the simple exchange of one word for... Continue Reading →
Translation services needed? what’s next!!!
I Need a Language Translation, What Do I Do?I found this article to be very representative of cases that I have been involved with during discussion with clients and business colleagues:Most probably you identify with the above statement, that's what bought you to this page where you can read this article. I was in your... Continue Reading →
Keep your sales skills sharp
Monitor & Improve Your Sales SkillsEvery single sales encounter will be different to one degree or another based on the following facts. Different product, customer, and sales technique combinations.There is no single blue print that will work on every combination. Period. Anyone who tells you that they have a "one cap fits all" sales technique... Continue Reading →
How to Close a sale
How to Close the Sale - Tips and TechniquesThis blog applies to anyone who is selling, service, product or any other type of idea sale...The questions that many sales professionals ask are, "When to close a sale? How to close? How not to be pushy?" I still remember my first customers - a particular client... Continue Reading →
How to deal with upset clients
Customer Service Problems - How to Handle Angry Or Irate CustomersThe 10 Steps and 1 to Grow On 1. Prepare yourself 2. Let them vent their anger 3. Listen 4. Verify for understanding 5. Empathize with these customers 6. Ask what they would like done to solve the problem 7. Get agreement 8. Apologize 9.... Continue Reading →
Social Media: Building Your Brand
Social Media, Building Your Brand - Doing It the Right Way Just imagine for a moment, thousands of folks all over the world commending your business and your offerings and recommending you to everyone around them - their friends, connections, followers as well as fans. This can be a dream come true, if only you can... Continue Reading →
Professional Translation Services: Why your business need it?
Why your business need professional translation services?If you are thinking about starting an international company, or you are an exisiting business and thinking of expanding your market internationally, it is time for you to start looking for translation services. The internet has made it possible for companies to penetrate foreign markets but to do this, you... Continue Reading →
Advancing your sales process: Dealing with Purchasing managers
Selling to Muggles: How to Make the Sale When Buyers Have No Idea What You're Talkin' AboutNote: Muggle, in the Harry Potter series of books by J. K. Rowling, refers to a person who lacks any sort of magical ability and was not born into the magical world.Jack has been working closely with a new... Continue Reading →
Steps to Marketing translation companies
Is your Translation organization a commodity or a brand?We all complained at some point about translation and professional services being bought as if they were commodity! maybe the way we are marketing these services is the problem! I believe companies who provides professional services of any kind need to create a brand and drive that... Continue Reading →
Translation services are procured as if they were a commodity
Are Ad/Translation Agencies Stuck with Commodity Fee Levels?Many similarities between Translation Agencies and Ad Agency business in terms of the market challenges... especially when it comes to how services are procured as if they were commodity (intersting parallels)Translation and Ad agency services are procured as if they were a commodity. Is there any way out?Unlike... Continue Reading →
Increase your revenue…this is how
Strategy - How To Increase Your Business Revenue - Seven TacticsI read this article which I thought some of us can benefit:One of the most valuable business activities you can invest time in is to create a strategy to increase your business revenue. Many business owners never think of doing this. Instead, they muddle along... Continue Reading →
Social Media Marketing Plan
8 Steps to Creating Your Social Media Marketing PlanCreating and online marketing strategy is vital when making the decision to add social media to your marketing campaigns/plans. A plan is needed to assess the viability, know what steps you will need to take and to aid you in staying focused on your goals.Your plan can... Continue Reading →
Understanding the 7 Step Sales and Marketing Cycle
As some of you know my passion is sales and business development although my education is in the technology field, I found a great pleasure in building and developing businesses...I decided to start a series of articles and blogs on sales and business developement, I hope you will find them helpful:One of the biggest myths... Continue Reading →
Be extra careful when selecting cheap translation service provider
Beware of Cheap Translation - You Get What You Pay For In today's business world and amid the ongoing economic crises, companies are trying to cut operational costs to stay in business. This is also true for companies that offer translation services. While some make sure that the quality of their translation services is not... Continue Reading →
Translation Myths
Top Myths About Translationa) If you're very good this year, Santa Claus will bring you a new car.b) If you kiss a frog, he will turn into Brad Pitt.c) If you send a translator a fifty-page document tonight, you can have the translation back by tomorrow.If you answered "true" to the third statement, it's time... Continue Reading →
Translation Service – Why Businesses Need Translation Services in Today’s Business Society
In today's business society, companies who conduct businesses globally need professional translation services. Many people think that they can just depend on free translation tool to translate their business documents. This is true if you are only having an email translated - if you need to translate your business documents such as proposals or reports... Continue Reading →
2011 Global Economic Outlook
This article written early 2011, and still has some value..."The era of good feelings associated with the heyday of globalization has gone forever," say top economists. I will agree and believe this is an entirely good thing that will enable our shattered world to recover from a devastating global recession. Often times we mix up... Continue Reading →
Simple Market Research For Small Business Owners
As I participate in the MRIA (Market Research Association) in Kelowna which is held between May 29 and June 1st 2011...I thought it would be ideal to blog about the Market Research as a topic so here it is my small contribution to the subject:Today I would like to share with you something that most... Continue Reading →
International Marketing and Advertising Translation – The Top 20 Blunders, Mistakes and Failures
Coming up with brand names for international markets is a tricky business. It's essential that a native speaker checks any translated copy before it's let loose on the public. Sometimes, though, even the biggest of brands can get it wrong. Here are the top 20 translation errors I've come across: 1. Pepsi's "Come alive with the... Continue Reading →
Global Demands For Translation On The Rise
Translators enjoy growing demandSetting qualified apart is struggle.Columbia Daily Tribune Wednesday, May 18, 2011PHILADELPHIA — Dale Eggett, who will finish a master’s degree in less than three weeks, will go to work the week after, having had no problem landing a job.“I did have multiple, multiple job offers,” said Eggett, whose Spanish and computer skills... Continue Reading →
Calculating Website Translation ROI
I was asked to post re ROI for translating website, in the interest of time, I gathered the information from here and there and came up with this article, I hope it's helpful for those who are debating the ROI on translation...Long gone the days where the famous saying “if you don’t speak my language you can’t buy... Continue Reading →
How can translating your website help your business?
As you check the statistics generated by your website's analytics provider, you have probably noticed you have visitors from countries that do not speak the same primary language as that of your website. If you find that nearly 30 percent of your traffic is from foreign countries, you might want to consider the benefits that... Continue Reading →
Global website needs to be translated to at least 16 languages to be competitive
A recent report by the Common Sense Advisory states that global companies need to have multilingual websites in order to compete on an international scale.According to the report, an English-only site can be read by 23.2% of the global online population. Making it readable in simplified Chinese adds 22.3% and Spanish 9.0%.Online consumers speaking the... Continue Reading →
Text Message Marketing: Things To Know
Text message marketing has been around for a couple of years now but it seems that only the top businesses are using it. I have been conducting some research on text message marketing to see why more businesses are not using it and have come to the conclusion that businesses think that it is too... Continue Reading →
InsideToronto Article: Awards recognize top CEOs, human resource leaders
InsideToronto Article: Awards recognize top CEOs, human resource leaders
Monitoring brand reputation
Eight Tips for Monitoring Brand Reputation across LanguagesWith native English speakers comprising only 22% of all internet users, and evidence showing that 85% of online consumers require information in their native tongue to make an important purchase, there’s a strong case for expanding your online reach across multiple languages.The return on investment for every dollar... Continue Reading →
Outsource your life awayOutsourcing is the latest buzz word for busy entrepreneurs, but individuals and companies have been outsourcing for decades. While most of us would love a few more hours in the day to get more done or joke about wanting to clone ourselves, outsourcing can become extreme. It has almost gotten to the... Continue Reading →
Outsourcing your Translation services
Outsource Translation Services Globalization is not an option anymore. With shrinking markets and economic volatility, companies are taking their products and services to a global audience. Though globalization is an effective strategy for a business, it also poses an imposing challenge. In countries where English is not the primary language for business communication, it becomes... Continue Reading →
Integrity in Leadership
This topic maybe common knowledge but I thought to write about it anyway...The spirit of a business organization is created from the top. The proof of the sincerity and seriousness of a management is uncompromising emphasis on integrity of character. This, above all, has to be symbolized in management's "people" decisions. For it is character... Continue Reading →
Robin Ayoub 