Welcome to LFC Localization Fireside Chat Episode #63 👉Click to Watch the full episode here https://youtu.be/ffrrd3qnrRI! Introduction:In a recent engaging episode of the Localization Fireside Chat podcast, myself the host Robin Ayoub chatted with Konstantin Dranch, the Founder of http://www.Custom.MT. We explored the changing world of localization and the significant role machine translation is playing in... Continue Reading →

In the world of podcasts where voices blend and stories unfold, the Localization Fireside Chat has carved out a niche that resonates deeply with those intrigued by the art and science of localization. As we celebrate the release of our 52nd episode, it's not just another number; it's a testament to the journey, the conversations,... Continue Reading →

Introduction: In a recent episode (you can watch here) of the Localization Fireside Chat podcast and YouTube channel, Robin Ayoub, the founder of the platform, had the pleasure of hosting his good friend Charles Campbell for the third time. The discussion revolved around two important topics: the upcoming conference which Charles plays a big role... Continue Reading →

Revolutionizing the Language Industry: A Conversation with Bruno Peter In a recent Localization Fireside Chat conversation between Robin Ayoub and Bruno Peter, the CEO and co-founder of Blackbird, we delved into the exciting initiative that is revolutionizing the language industry. Blackbird is a workflow orchestration platform that focuses on integrating, automating, and orchestrating processes within... Continue Reading →

A Leader in Language Testing Toronto, Canada, September 06, 2023 - Language proficiency assessment has evolved significantly over the years, and OWL Testing Software, under the leadership of Founder and Managing Member Chris Delassandri, is at the forefront of this transformation. In a recent Fireside Chat hosted by renowned localization expert Robin Ayoub, the discussion... Continue Reading →

Introduction:Artificial Intelligence (AI) has become a buzzword in various industries, including localization. As technology continues to advance, companies are exploring the potential of AI to enhance their services and improve efficiency. In this blog post, we will delve into the insights shared by Matt Grotenstein, founder of Boston.ai http://www.boston.ai, as he discusses the role of... Continue Reading →

Introduction:In an increasingly interconnected world, the value of multilingualism has soared. The ability to communicate in multiple languages doesn't just offer a glimpse into diverse cultures; it unlocks a plethora of opportunities for personal, communal, and global advancement. Within this blog, we will delve into the profound importance of multilingual early education and its capacity... Continue Reading →

Achieving Escape Velocity in a Changing Localization Industry: Embracing Opportunity and Security Introduction: In today's fast-paced world, where technological advancements are reshaping industries at an unprecedented rate, professionals in the localization industry face a unique challenge. As the landscape evolves, it's crucial to not only keep up with the changes but also stay ahead of... Continue Reading →

What is the "Gig Economy"? The gig economy refers to a labor market characterized by short-term, flexible, and often freelance or independent work arrangements. In this type of economy, individuals typically work on a project or task basis, known as "gigs," rather than traditional long-term employment with a single employer. The gig economy has gained... Continue Reading →

Before we dive in this topic, it is worth mentioning that I wrote a blog on today's hot topic back in August 2020 here titled GPT-3: The Latest Breakthrough in the Translation Industry! - just saying! Now let's dive in shall we, the localization industry has witnessed a tremendous transformation over the years, and technological... Continue Reading →

One vs the other or together? Many organizations and businesses including the travel and tourism industry, eCommerce industry, finance, social media platforms, news industry, as well as gaming industry require translation services. As a result, there is a huge demand for translators. With advancements in technology, several translation services are easily available that are competing... Continue Reading →

Aside from large translation corporations, there is a competitive landscape for freelance translators in Canada. Research estimates that there are approximately 15,000 freelance translators, interpreters, and localization specialists in Canada. With this being said, freelance workers are encouraged to expand their certifications and skill set in order to give them an edge in a large... Continue Reading →

OpenAI is an artificial intelligence lab in San-Francisco that developed a language model by the name of GPT-3 (generative pre-trained transformer) that mimics human-like text. The beta release was June 11, 2020. This blog will explore some of the capabilities and drawbacks of GPT-3. What Does This Look Like? GPT-3 is programmed to observe and... Continue Reading →

Translation has never seemed easier. Machine-based translation innovations are emerging in different forms. In previous blogs, we discussed the advantages and disadvantages of machine based translation services (link here: https://robinayoub.blog/2020/06/25/the-translator-cyborg-from-a-buyers-perspective/). Despite the possible challenges that occur with machine translation services, products such as the translation smart mask and the Scanmarker air have gained a lot... Continue Reading →

Localization is the process of translating content and making it specific to local geographical areas and cultures. In a world with billions of people and hundreds of countries, localization plays a prominent role in reaching broader audiences and catering to numerous target markets. The following section of the blog will outline three reasons as to... Continue Reading →

Due to COVID-19 and following health and safety guidelines, many workplaces have shifted to a digital platform. This includes: virtual meetings, webinars, information sessions etc. The major advantage to a digitalized work place is the ability to reach people from all ends of the world. It is a highly globalized community with various businesses interacting... Continue Reading →

Language is a form of communication that is unique to each region and culture of the world. As we are in the midst of globalization and expansion, we often encounter various languages in one sphere. However, this was not always the case. This blog will explore languages that have gone extinct and the what the... Continue Reading →

International students attending post-secondary programs overseas away from home are often faced with various obstacles, including but not limited to: learning the host country’s language, adapting to cultural norms, and navigating services that can help with assimilation. This blog will explore the benefits of integrating localization specialists across post-secondary institutions (i.e. university, college) to better... Continue Reading →

English, Spanish, French, Arabic, German; the list goes on for commonly translated languages. However, sign language (i.e. American Sign Language: ASL) is rarely ever recognized or provided by translation companies, which disproportionately affects individuals of the deaf community. This blog will explore how translation companies and language service providers can integrate ASL professionals in order... Continue Reading →

August 4, 2020. A date that will forever be engraved by many Lebanese people and the global community. A tragedy occurred at the port city of Beirut, Lebanon. It has been recorded as the world’s third most powerful and dangerous non-nuclear explosion. The country is left in disarray and poor condition as many people are... Continue Reading →

It’s no secret that language is the primary communication method that makes the world go around. What happens when we leave language translation solely in the hands of an automated system? Most times, this will generate inaccurate translations due to a lack of understanding cultural context and human emotion. In a previous blog, we discussed... Continue Reading →

As much as it is important to focus on the current circumstances with the COVID19 pandemic, we must be wise to prepare for our world post COVID19. As a Torontonian, I have experienced first-hand how the city and the surrounding Greater Toronto Area (GTA) has shifted from phase one to phase three. This includes: reopening... Continue Reading →

Immigrating to a new country is an emotional journey for many families. Aside from the struggles of leaving their home country, many new comers experience difficulties of integration in regard to: language barriers, culture shock, and devaluation of foreign credentials. This blog will focus on language barrier struggles that immigrant families endure and how translation... Continue Reading →

As a result of the COVID-19 pandemic, many businesses have shifted their work to a digital platform. This newfound change presents both benefits and challenges in increasing revenue and profitability. This blog will explore the challenge of compromising profit in order to gain business.   What Does This Look Like? Some Canadian language service providers... Continue Reading →

How many times have you turned away from a service or product because you simply did not understand what was being sold? According to Statistics Canada, there are over 200 languages spoken across the country, not including English, French, or Aboriginal languages. Thus, due to our linguistic diversity, companies must accommodate in regard to language... Continue Reading →

Due to the COVID-19 pandemic, precautionary measures have been placed to ensure the health and safety of our global community. These restrictions have altered the work place across various fields. In the translation and localization industry, our work has predominantly shifted to a digital platform (i.e. virtual meetings, webinars etc.) As a result of the... Continue Reading →

Language barriers are one of the top factors in reduced traffic for any form of content. This blog will specifically focus on media content translation; that is, televised series, music, movies, websites, etc. Generally, people are limited in their media content intake due to language barriers, thus reducing overall traffic. For example, one of Netflix’s... Continue Reading →

AILIA is hosting a webinar on Wednesday July 15, 2:00PM EST with Senior Manager and Employee Training, Amy Dicks. The topic of the webinar is examining a translation buyer’s perspective in today’s climate. Essentially, we as translation and localization providers are interested in the purchasing professional’s input regarding buying translation services (i.e. price, customer service,... Continue Reading →

There has been a drastic increase in businesses expanding their reach to international markets, which has increased the demand for professional translators in numerous fields. This is the best time for professional translators to expand their reach and create long-term business relations. The best way to do this is through digital marketing. There are various... Continue Reading →

In light of Canada day, I would like to commemorate this blog to the role that translation and localization industries play in Canada. As a proud citizen of this nation, I am fortunate to see that Canada is country that embraces a wide range of cultures and languages.   Language in Canada Canada recognizes two... Continue Reading →

I do not care about your 8 cents per word for Spanish translation. However, I do care about: top quality customer service, courteous behaviour, odd hour requests, and time-efficient delivery. The Statistics According to Nimdzi Insights research, the top factors which are important to companies when buying localization are on-time delivery and quality of translation.... Continue Reading →

  In last week’s blog, we addressed the future of translation services in relation to a hybrid model (i.e. the partnership of human and machine translation) and its advantages. This week’s blog will explore the counter-narrative of this topic by considering the perspective of purchasing professionals. The Buyer’s Perspective “Translation is/should be free”. This is... Continue Reading →

Translating your digital marketing efforts should go beyond Google Translate. In order to reach out to your international clients, you need digital marketing translation services to attract their attention and build strong relationships. While there could be numerous challenges involved in connecting with international markets, eliminating the language barrier can make this process easier and... Continue Reading →

In last week’s blog, we discussed the benefits only a professional translation service provider can offer. This includes: verified credentials, quicker turnaround, and quality assurance. However, media content is rapidly increasing to a point where the traditional form of translation is not sufficient enough for the mass amount of work that needs to be done.... Continue Reading →

With the growing competition and demand in almost every field, a smooth communication process has become even more important. The slightest confusion can make or break the deal; this is especially true for international markets. This illustrates the importance of professional translation service providers. There are numerous benefits of hiring a professional translation provider for... Continue Reading →

Why Your Law Firm Needs Translation Services? With the increase of businesses expanding their reach in international marketing, there has been an increase in the demand for translation services in the law field in the past few years. The clients require quick, reliable, and accurate translation in order to ensure a smooth communication process. Your... Continue Reading →

Types of Digital Marketing Translation Services   Description: Translation services are essential for International SEO The online world has indeed reduced the barriers for businesses wanting to expand their services to international markets. However, the biggest challenge for such businesses is the language barrier, which can be eliminated with the assistance of translation services. Following... Continue Reading →

Choosing the Right Translation Service In order to expand any business, effective communication is integral. However, communication becomes a problem if you are dealing with international clients and customers. To bridge this barrier, you need a reliable translation services provider. Here are a few things to help you choose the right translation service: Check Experience... Continue Reading →

Translation Quality Standards: what to expect It’s been a few months since I’ve written or published anything, so I decided to have a go at an opinion piece again. I’ve had this topic on my mind for a while now: Quality of translation. So I’ve decided to write a blog on the topic that will... Continue Reading →

4 Website Translation Mistakes That Can Hurt Law FirmsWhen you meet a potential client in person, you put your best foot forward. Your online presence should be no different. As your firm expands its market to include foreign-language-speaking clients, connecting with this new demographic can be challenging. High-quality, professional website translations send a signal that... Continue Reading →

TRANSLATION—Bridging the Gap Between Languages to Foster Cultural EqualityI thought in this post today to take a slightly different angle on the subject of translation.  I thought to tackle the subject from the humanistic perspective and the effect of translation on humans and their native languages in general.You see the issues about language have always been... Continue Reading →

 The Best No-Worries Translation Apps for Overseas Travel The era of phrase-book is no doubt has passed as these days astute travellers are now swinging to an assortment of best in class smartphones that do not only support but also can provide their language translation needs. In this article, we will be catching a look... Continue Reading →

Customer Experience Trends in 2015: Predictions and How You Can Leverage ThemDuring 2015 customer experience became a core focus of CIOs and marketing professionals for gaining and retaining customers for businesses. It gained traction because of a fundamental shift in consumer expectations as they engaged with brands online through multiple-channels and across multiple devices. As... Continue Reading →

Do you know who uses your products? Is it the middle-class African-Americans, senior citizens, or recent immigrants? For quite some time, demographics have been the least of worries for entrepreneurs. However, this has changed due to the changing demographics of our nation.  The changing demographics of the US and Canada have made it crucial for... Continue Reading →

5 STEPS TO SUCCESSFULLY MANAGE STRATEGIC ACCOUNTS It is a well-known fact that almost 80 percent of all the profit of most organizations comes from only a twenty-percent of their customer base. Managers and decision makers within these organizations do not have a clear understanding of who these customers really are. Without knowing this, they... Continue Reading →

There are hordes of studies that reveal that the cost of acquiring a new customer is twice that of retaining an old one. With so many of such studies backing up this statement, why is it that many organizations fail to retain customers? How is it possible that when metrics show an organization’s capability of generating... Continue Reading →

Are you receiving emails/phone calls offering you translation services for few cents a word? Well, who isn't, but before you choose, read this blog, and do yourself a favor and hire a professional translatorWho are the people that want no recognition for the work they do?  The answer to this question is Scammers. Scammers are... Continue Reading →

  Instantly improve the quality of your translations Imagine a world where better is also easier. By entrusting your translation requirements to CLS Lexi-tech, we guarantee to immediately improve the quality of your documentation. And as an added bonus, working with us is easier than ever. Our high quality translation services are now just a few... Continue Reading →

Trust is the main ingredient for translation vendor/client successful relationshipTo maintain a global reach for their companies, and deliver the desired message effectively, multinational companies often seek the help of reputable and trustworthy translation service providers. Communicating your message to multilingual markets is tricky. When the client doesn't understand the translated language, the client and... Continue Reading →

How to Choose a Translation VendorWhen a company recognizes the need to translate important documentation into another language, for new and existing customers, the most important aspect is to choose the right translation vendor. This involves a detailed analysis of the costs and risks involved, the procedures for handling translation projects in the future, and... Continue Reading →

When Sally learnt a big lessonMeet Sally. She works in the Marketing Department of XYZ Companyand is currently looking after the translation project for the company. While she is brilliant at her work, she very soon finds herself in the middle of a difficult decision.Her task is to get the company’s annual report translated. By... Continue Reading →

How Translation Companies can Help Global BusinessesWhy Translation Services make sense for Online BusinessesThe web has drastically transformed the way people do business. It has leveled the playing field and made small businesses major players that are perfectly capable of competing with larger or established brands. Of course, global businesses have to cater to a... Continue Reading →

Consumer Behavior and Translation ServicesWhat should you expect from your chosen translation vendorConsumer behavior changes like the weather. The customers of today demand more from their chosen vendors and with the plethora of technological advancements available to them they will always scrutinize first and ask questions later. When you buy a brand new television set... Continue Reading →

Robin AyoubOur 7 Top Tips to Ensure That You Get the Best, Cheapest Translation Services! Professional translations services are important for organizations that need a seamless, trouble-free translation process that provides them with accurate and timely results. Sure you could go ahead and ask that bilingual colleague for a quick review of what a certain document... Continue Reading →

CLS Lexi-tech attending the SEUS-CP Conference in Raleigh NC. CLS is very active and well represented at the annual conference SEUS-CP this year, we are hoping to continue building and expanding our network of colleagues, friends, clients, and partners with the help of the SEUS-CP event. This year and mark the 7th Annual SEUS-CP conference... Continue Reading →

Do Clients And Prospects Really Need To Know How Translation Services Work?One of the biggest mistakes translation companies make nowadays is that they focus heavily on educating clients how translations work. This is a huge blunder on the part of translators and translation companies alike. Focusing on teaching clients translation tools, translation processes, and translation... Continue Reading →

Robin AyoubUnderstanding The Factors That Makes a Translation "Good"It can be tricky to define whether a translation is ‘good’ or ‘bad’. Perhaps in a way it can be said that a translation may be deemed ‘good’ if it is done within the budget and fulfills its immediate purpose.Purpose however may even be secondary when you... Continue Reading →

Back to Basics: Customer Service 101No matter what service you’re in, it is a well-known fact that customers are important stakeholders, which influence the overall success of a business, especially one which is in the services industry. Since quality of service and customer satisfaction are both very important aspects of a business’s success, the following... Continue Reading →

Why Should You Choose a Reputable Translation Company To maintain a global reach for your enterprise and express your message in the right words, it is imperative that you hire a professional and reputable translation service provider.  Expert services by a renowned translation company can not only help you communicate globally, but also market in... Continue Reading →

Questionable methods of managing translation servicesI wanted to first apologize for the delay in posting new blogs.  It has been a hectic ending for 2012 and equally fast paced start for 2013. Now that we are done with the apology, let’s get to the subject at hand, and I hope I can address this fairly... Continue Reading →

Growing your business using face to face networking: Attending a ConferenceI hope everyone is doing well on this Sunday afternoon…the weather here in Canada is turning up the heat finally we are out of the freezer although our winter this year was more like a fridge (Mild cold).  Enough about the weather, I recently attended... Continue Reading →

Building fast business and personal relationshipAs some of us who’s been in doing business for a while and over the many years of experience, I learned a valuable lesson in building relationships and gaining trust and establishing what I describe as sustainable business relationship in many ways I can sum it up by saying, you need... Continue Reading →