Introduction: In a recent episode (you can watch here) of the Localization Fireside Chat podcast and YouTube channel, Robin Ayoub, the founder of the platform, had the pleasure of hosting his good friend Charles Campbell for the third time. The discussion revolved around two important topics: the upcoming conference which Charles plays a big role in organizing and the rebranding efforts of TBO Talent. This blog post aims to highlight key insights from their conversation, shedding light on the significance of these initiatives in the localization industry.
The Exciting Upcoming Conference Vamos Juntos Lima Peru, Match 14-16 2023: Robin kicked off the conversation by expressing his excitement about Charles’ upcoming conference, which has been generating a buzz on LinkedIn and the internet. He emphasized the importance of attending such events to foster learning, connection, networking, and education. Additionally, Robin highlighted how conferences provide an opportunity for professionals to explore regions they have translated content for but never visited, thus enhancing their understanding of the local context.
Charles shared details about the conference, emphasizing the choice of an exciting location and the diverse program it offers. He mentioned that the conference aims to bring together professionals from Latin America and the Caribbean, providing a platform for networking and knowledge sharing. Charles also acknowledged the cost factor and mentioned that their conference offers a cost-effective alternative for attendees.
Rebranding Efforts of TBO Talent: Moving on to the second topic, Robin inquired about the progress of the rebranding efforts of TBO Talent. Charles explained the rationale behind the rebranding, highlighting the need for a name that reflects their mission of bringing together companies in the Latin American and Caribbean region. The new name, TBO, is already recognized in the industry, making the transition smoother.
Charles further discussed the importance of socializing the new brand and introducing TBO Talent to the industry. He mentioned their focus on talent and the shortage of skilled professionals in the localization industry. Charles emphasized the significance of providing access to talent at a reasonable cost, especially when businesses are looking to reduce expenses without compromising quality.
Robin commended Charles and his team for their efforts in creating an initiative that represents the entire Latin American and Caribbean region. He emphasized the need for better representation and elevation of the region in the localization industry. Robin expressed his support for TBO Talent and the conference, pledging to continue his personal efforts to help elevate their initiatives.
Conclusion: The conversation between Robin Ayoub and Charles Campbell shed light on two significant topics in the localization industry: the upcoming conference and the rebranding efforts of TBO Talent. The conference promises to be an exciting event, providing professionals with opportunities for networking, learning, and exploring new regions. On the other hand, TBO Talent aims to address the shortage of skilled professionals in the industry while offering cost-effective solutions.
As the localization industry continues to evolve, initiatives like these play a crucial role in fostering collaboration, knowledge sharing, and talent development. The Localization Fireside Chat podcast and YouTube channel, led by Robin Ayoub, serves as a platform for professionals to connect, share insights, and contribute to the growth of the industry.
If you want to learn more about the conference or get involved as a speaker, reach out to Charles Campbell at rafael.sousa@juntoslatam.org. Stay tuned to the Localization Fireside Chat for more engaging conversations and insights from industry experts.
Robin Ayoub 
Leave a comment