In a significant development in the multilingual content creation and localization industry, WE ARE VERY has officially launched its operations in the United States. This marks a new chapter for the innovative brand, which aims to redefine the standards of high-quality, high-performing content tailored for diverse global markets. Founded by Rinaldo Dieziger, the brain behind the renowned SuperText, WE ARE VERY extends its creative expertise and linguistic proficiency to cater to an increasingly globalized business landscape.
The recent episode 65 of the Localization Fireside Chat, hosted by Robin Ayoub, featured Rinaldo Dieziger and Kristy Sakai in a compelling discussion. This episode aligned perfectly with the brand’s American launch, introducing listeners to the company’s unique approach that harmonizes human creativity with advanced technology.
Rinaldo Dieziger, founder of both SuperText and WE ARE VERY, discussed his journey from starting as a copywriter to establishing these companies. He emphasized that the core of WE ARE VERY’s strategy is not just about translating content but creating culturally resonant and impactful narratives that engage audiences on a deeper level. This approach leverages both human ingenuity and AI’s efficiency, setting a new standard in the industry.
Kristy Sakai, the CEO of WE ARE VERY, elaborated on the company’s mission to produce content that is not only effective but also meaningful and tailored to specific markets. According to Kristy, “Content creation is more than just translating words. It’s about crafting native, persuasive, and engaging content that resonates with audiences.” This philosophy is at the heart of WE ARE VERY‘s operations, which aim to bridge cultural gaps through meticulously crafted content.
The company’s method begins with comprehensive briefings to grasp the clients’ objectives, followed by assembling a dedicated linguistic team tailored to each project’s specific needs. This bespoke approach ensures that every piece of content is not only high in quality but also enriched with cultural relevance and strategic insight, making it highly effective in engaging global audiences.
During the podcast, Rinaldo highlighted the importance of rethinking traditional translation methodologies in favor of content creation that reflects true linguistic and cultural nuances. He noted that the advent of AI and machine translation technologies had shifted the focus towards creating original content that can be as rapid and cost-effective as traditional translation methods but far superior in quality and engagement.
The conversation also touched upon the strategic directions of both SuperText and WE ARE VERY, noting that while the former continues to excel in the Swiss market with a focus on language technology and machine translation, WE ARE VERY is carving out a niche in the creative content sector. This distinction underscores the brand’s commitment to innovation and excellence in content creation, setting it apart from conventional translation services.
Listeners of the Localization Fireside Chat were treated to an insightful discussion about the evolving landscape of global content creation, where WE ARE VERY is positioned as a pioneer in integrating advanced technology with human creative talent. As Rinaldo and Kristy discussed, this blend is crucial for producing content that not only translates but transforms and resonates across global markets.
As WE ARE VERY embarks on this exciting new journey in the United States, it stands ready to assist companies in navigating the complexities of global marketing with its expertly crafted, culturally attuned content strategies. For those interested in elevating their global content strategies, WE ARE VERY represents a promising partner, equipped to deliver outstanding results in a dynamic and interconnected world.
For more information about WE ARE VERY and to explore its innovative approach to content creation, visit www.wearevery.com or connect with them on LinkedIn to start a conversation about transforming your global content needs into engaging, impactful narratives.
Until next time this is Robin Ayoub Signing off
Robin Ayoub 
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