Introduction
In the latest episode #67 of the Localization Fireside Chat, hosted by Robin Ayoub, we had the pleasure of interviewing Laura Fernandez, Chief Sales Officer at Supertext. This episode, #67, dives into the crucial interplay between sales and operations within the localization industry. Laura shares her unique insights and experiences, emphasizing the importance of communication and accountability. In this blog, we’ll explore the key takeaways and lessons learned from this engaging discussion.
Watch the full episode here: https://youtu.be/sQvyuQc4Jiw
Get to Know Laura Fernandez and Supertext
Who is Laura Fernandez?
Laura Fernandez is the Chief Sales Officer at Supertext, a leading localization and translation company. With years of experience in the industry, Laura has a wealth of knowledge in managing sales teams and integrating sales with operational processes. Her approach is centered on building trust and ensuring accountability at every step of the customer journey.
About Supertext
Supertext is a global language services provider known for its high-quality translation, copywriting, and localization services. Founded with the mission to eliminate language barriers and create engaging localized content, Supertext has become a trusted partner for businesses worldwide. The company’s commitment to excellence and innovation sets it apart in the competitive landscape of localization.
Key Takeaways
Communication is Key
One of the most significant points Laura highlighted is the critical role of communication between sales and operational teams. Effective communication ensures that everyone is on the same page and working towards the same goals. This alignment helps in delivering high-quality results to clients consistently.
Integrating Sales and Operations
Laura believes that anyone who interacts with the customer should be part of the sales organization. This integration fosters a sense of accountability and ensures that every team member is invested in the client’s success. By having project managers as part of the sales team, Supertext ensures seamless transitions from sales to delivery.
Trust is Earned with Every Job
In the localization industry, trust is not a given; it’s earned with every job delivered. Laura emphasized that the entire industry is judged by the last project delivered, making it imperative to maintain high standards consistently. This trust-building process is crucial for long-term client relationships.
Lessons Learned
Accountability Throughout the Process
By integrating sales and operations, Supertext ensures that accountability is maintained throughout the entire process. This structure helps in quickly addressing any issues that arise and maintaining client satisfaction.
Focusing on the Positive
Salespeople often have to deal with challenges, but Laura advocates for focusing on the positives. Highlighting successes and positive outcomes can help build stronger client relationships and foster a more optimistic work environment.
Continuous Improvement
The localization industry is dynamic, and continuous improvement is essential. Laura’s approach includes regular feedback loops and open communication channels to identify areas for improvement and implement changes swiftly.
Customer-Centric Approach
Putting the customer at the center of all operations ensures that their needs are met effectively. This customer-centric approach helps in building trust and delivering exceptional service consistently.
Conclusion
In this episode of the Localization Fireside Chat, Laura Fernandez shared valuable insights into the importance of integrating sales and operations, maintaining accountability, and building trust in the localization industry. Her approach at Supertext highlights the significance of communication and a customer-centric mindset. These lessons can be applied broadly to improve operational efficiency and client satisfaction in any industry.
By following these principles, businesses can ensure that they are not only meeting client expectations but exceeding them. The localization industry, with its unique challenges and opportunities, can benefit greatly from the strategies discussed by Laura Fernandez. Whether you are in sales, operations, or any other role within the industry, there’s much to learn from her experience and insights.
For more engaging content and industry insights, don’t forget to watch the full interview with Laura Fernandez on YouTube. Stay tuned for more episodes of the Localization Fireside Chat, where we bring you closer to the leaders and innovators shaping the future of our industry.
Until next time this is Robin Ayoub Signing off
Robin Ayoub 
Leave a comment