How Awtomated Is Quietly Disrupting Localization Workflows

Introduction:
Is it finally time to retire your localization spreadsheets? If you’ve ever juggled translation vendors, PM tasks, and automation hacks, you’ll want to meet the minds behind Awtomated. In this episode of the Localization Fireside Chat, we sat down with Rishi Anand (Founder & CEO) and Holesh Priyankar (Chief Product Officer) to explore how their startup is solving one of the industry’s biggest operational headaches.

They’re not just building another TMS. They’re rethinking the role of automation in an industry that’s slow to change—and the results might surprise you. If you’re a language services provider, localization PM, or tech-savvy founder, this conversation is packed with insights you can use today.

From Pain to Product: Why Awtomated Exists
“Every localization team eventually builds workarounds—email chains, macros, spreadsheets. We just thought… why?”

That’s how Awtomated was born. Rishi and Holesh had seen the pain points firsthand. Localization teams spend more time managing workflows than delivering value. So instead of layering on more tools, they built one platform to manage it all—intake, assignment, progress tracking, and delivery.

It’s designed to be vendor-agnostic and customizable. That means you don’t have to rip and replace your current setup. You just plug in Awtomated and let it do the orchestration.

And perhaps the most surprising feature? The price. At just €19 per month, Awtomated is more affordable than a Netflix subscription—making it one of the most accessible workflow automation platforms in the industry.

A Demo Worth Watching: Automation Without the Buzzwords
During the interview, Holesh gave a real-time walkthrough of the Awtomated platform. It was clear: this isn’t vaporware. The interface is clean, intuitive, and built with real-world workflows in mind.

“We didn’t want to overwhelm users with complexity. Localization is already complex. Our goal was to make the technology invisible,” Holesh explained.

That’s a bold promise in an industry where “AI-driven” often means “still needs a full-time PM to manage.” With Awtomated, the platform actually takes tasks off your plate.

Building for the Future of Localization
The conversation shifted from tech to vision. Rishi and Holesh see Awtomated as more than a tool—it’s a shift in mindset. Localization doesn’t have to be reactive. With the right automation, teams can plan, optimize, and even predict.

They’re betting on modularity, open integration, and a future where the LSP is as tech-savvy as the SaaS companies they serve. And based on early feedback, they might be right.

Conclusion: The Quiet Revolution in Localization Ops
Awtomated isn’t just another localization tool—it’s a rethink of how the entire workflow should run. For companies drowning in emails and updates, it offers relief. For teams looking to scale without headcount, it offers leverage. And at €19/month, it’s a no-brainer entry point for teams ready to modernize.

Will platforms like Awtomated define the next era of localization tech?
Or is there still room for the old-school ways?

👉 Watch the full interview here: https://youtu.be/ZYcKl7EicWY

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Email: L10NFiresidechat@gmail.com